by Chip Heath & Dan Heath
Hennepin County Library, hard cover, 308 pages
What a fascinating book! I heard about it on Doug Johnson's Blue Skunk Blog, and am so very glad I got it. These brothers have studied why some ideas (like urban legends and good marketing campaigns) "stick" in people's memory and why other ideas don't (like so much of what is shared in businesses, classrooms, etc.!).
Sticky ideas follow the "SUCCESs" checklist: Simple, Unexpected, Concrete, Credible, Emotional Stories. I'll recommend this one to my principal. I'd love to see this as an all-school read (the way Sue had us do at NP). Fascinating book!
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